Kenya Embraces Online Shopping, Breaks Holiday Sales Records Kenya Embraces Online Shopping, Breaks Holiday Sales Records.
In the US, the day after Thanksgiving has been the busiest shopping day of the year. It is known as Black Friday, and for decades has been a cornerstone of the American shopping calendar. When the internet came along, the rest of the world discovered Black Friday and went a step further to create a Cyber Monday in 2005. These two Holiday Sales were irrelevant to Kenyans for close to a decade.
In 2015, they’ve not only caught on; they’ve exploded.
Rupu, a market leader in the online shopping space, is celebrating the great success of these two days. They offered massive discounts up to 90% on a wide selection of products and it paid off in a major way.
“Black Friday was, by far, our biggest shopping day in our 5 year history. To put it in perspective, we moved 2 weeks worth of stock in 24 hours and had ten times our delivery volume for the following few days just to make sure all the orders went out on …read more
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