Kenya’s leading mobile service carrier Safaricom has announced the planned launch of the Safaricom Music app. That will enable local artists to monetize on their tracks by streaming to their listeners.
The Safaricom CEO Bob Collymore made this announcement while addressing a congregation of about 300 artists at the PrideInn Hotel in the coastal city of Mombasa. Collymore pitched their planned Safaricom Music app to the artists saying it will provide an additional source of revenue for the artists.
Collymore stressed on the fact that music should not be free. Given the amount of talent, time, creativity, and sometimes sacrifice on the artists’ parts to churn out clever rhymes in good tunes. He believes the artists should be duly compensated for the creativity that goes into creating a good track.
Safaricom’s Skiza tunes monetization option for artists
This is not the first time the telecom has tried to create a platform for artists to monetize their works. Safaricom has the Skiza tunes option, where you call someone on its network you get to hear a song playback before they pick up the call.
“Skiza is great, but you need to …read more