Speaking at The National Forum on sustainable Data for Development held at the Laico Regency hotel in Nairobi this August, deputy president William Ruto asked mobile firms to reduce the cost of data bundles, he noted that while the cost of mobile phones has gone down, the cost of data has increased.
There is no doubt that the implementation of lower costs of data is welcome to the 99 percent of Kenyans browsing the internet via smartphones according to Communications Authority of Kenya Q3 2014/2015 statistics report but more-so it will turbo boost e-commerce growth in the country.
In 2014, Jumia Kenya increased sales by 900% after being in business for only a year. This success was to a large extent attributed to the Jumia mobile shopping applications that allows customers to browse, add items to cart and make payments from their smartphones which is among the company’s major strategy in the e-commerce take-over.
Jumia is however not the only e-commerce company banking on mobile shopping applications, others include OLX, Kaymu- online marketplace, Jovago– hotel booking site, Hellofood– a portal where you order …read more
Read more here:: Lower costs of data will boost e-commerce in Kenya