M-Pesa, probably one of the pioneers of mobile money in Africa and the world has rolled out in Ghana in a drive to expands its operations into the big West African market. This announcement was made by Vodafone Group, with Ghana being the 11th market where the mobile money is rolling out thus far.
Vodafone Group embarked on carrying out dry-runs of the M-Pesa services in Ghana starting August 2015. Once up and running, M-Pesa will operate under the ‘Vodafone Cash’ brand.
Michael Joseph, the Vodafone’s director of Mobile Money, said, “Vodafone Cash extends the revolution of mobile money to Ghana, liberating our customers from the risks associated with carrying cash at all times.
The strong demand for the service following the pilot launched in August shows that Ghanaians greatly value the freedom, peace of mind, security and convenience that M-Pesa offers.”
According to Vodafone, 64 percent of Ghana’s population do not have access to the conventional banking services. That is about 15 million people! Through M-Pesa mobile money services, Ghanaians stand to benefit from the convenience and security of transferring money via their mobile …read more