June 23, 2015 IBOMLLC Team

Men Dominate Online Property Search In Emerging Markets

Men Dominate Online Property Search In Emerging Markets

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Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

But women are more likely than men to search online in Latin America, Philippines

While women are the primary users of online real estate portals in the west, men still dominate the property search process in the emerging markets, according to new data from Lamudi. However in some key countries in Latin America and Asia, women are emerging as the dominant decision-makers when searching for property online.

Onsite data from

Research has shown that women are the primary users of online property portals in western countries. In the US, 53 percent of people who sign up to buy or sell real estate online are female, figures from Realtor.org show. Meanwhile, more than 40 percent of Australian women regularly use online real estate classifieds, compared to 28 percent of men, according to Nielsen/Net Ratings research.

Lamudi Kenya Managing Director Dan Karua said: “In Kenya, 55 percent of Lamudi users are male. This is because, majority of the men have dominated the real estate sector in terms of investments in the last decade but now, we can see women being involved in decision making and also coming up with real …read more

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