Black Friday, arguably the biggest shopping event in the world held over a week ago but the real question is who wore the crown?; The online platforms who outdid themselves with pre-black Friday propaganda or the millennials who actually did the bulk of the shopping in Nigeria?
Figures from online shopping community Kaymu.com.ng show that millennials spent the most during this year’s Black Friday, spending an average of wN10,600 each. The data also found that men spent more than women during this shopping event at a ratio of 7:3.
This corroborates PwC’s prediction in their 2015 Holiday Outlook Report stating that almost 60% of millennials will shop online or in-store around thanksgiving, celebrated a day before Black Friday.
According to Sefik Bagdadioglu Managing Director of Kaymu, this can be traced to the impact of mobile on online shopping. The company has reported that 70% of its Black Friday sales were completed online. “The smartphone has become the most powerful shopping tool especially on a critical day like Black Friday which falls on a work day. It allowed customers partake in the festivities while they …read more
Read more here:: Millennials Spent The Most At 2015 Black Friday Says Kaymu Nigeria