Facebook’s mobile momentum grows in Africa
Facebook (NASDAQ:FB) has shared new statistics revealing that 2.2 million Kenyans use Facebook every day and 4.5 million each month, while 7.1 million Nigerians use Facebook daily and 15 million are active every month. Almost all these people are coming to Facebook on a mobile device: 100% of Nigerian monthly users are active on mobile as are 95% of Kenya’s monthly users.
This follows the recent announcement that Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. Now, 60% of all Internet users in Africa are active on Facebook.
Nunu Ntshingila, newly appointed Head of Africa at Facebook, said: “At Facebook, we have a saying that we’re only 1% done, and this couldn’t be truer for Facebook in Africa. I’m only beginning this journey, and I’m already incredibly inspired by the power of connection – from the smallest moments to fostering global conversations. Everyone on Facebook has a story, and I can’t wait to hear …read more