Recent study reveals that TV is the primary source of information in Africa and the Middle East
A recent study by the Northwestern University in Qatar (NU-Q) has revealed that TV is the most popular news medium in the Middle East and North Africa (MENA) region. When asked about how they stay informed about the latest news in Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia and the United Arab Emirates, more than 75% of nationals reported watching television each day rather than relying on online sources (http://APO.af/P2CDFY).
Nicolas Pompigne-Mognard, Founder, and CEO of APO Group says: “The study confirms what we’ve been observing for some time, not only in MENA region but also in Sub-Saharan Africa. Disparities in literacy, including digital literacy, and education greatly influence news platforms choices.
And despite internet penetration and the rise of social media, it’s also important to take into consideration that there’ s still an unequal access to internet technology in both regions. This explains in large part why television still holds a central place in media consumption patterns.”
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