Africa’s leading food delivery marketplace hellofood released an info graphic showing how the emerging mobile market impacts online food delivery in Africa.
Worldwide, mobile penetration is constantly on the rise and in particular this rapid growth can be observed in emerging markets in many African countries. In 2014, the growth rate of mobile orders on hellofood reached 50% on the continent, facilitated by the increasingly affordable prices of smartphones ($40). This has a great impact on millions of people’s every-day lives.
Studies have shown that most Africans use their mobile phones predominantly to listen to music and interact with friends and relatives on social media. Taking pictures and browsing the web for information were also listed among the most common activities. But when it comes to mobile banking and payment, most users still seem slightly wary.
This caution was also observed by hellofood. However in 2014, the online delivery platform counted the same quantity of orders from mobile phones as from desktops: both accounted for 50% of the total. As mobile phone usage and thus mobile orders is strongly rising, the amount is expected to …read more
Read more here:: Mobile vs. Desktop Orders – How Africa uses Online Food Delivery