A research by Research ICT Africa and backed by Mozilla, seeking to find out how people in Africa use the internet when data has been subsidized and when it not. The research took a comparative approach; comparing one region to the other, in reaching a conclusion. The countries involved in this research are Nigeria, South Africa, Kenya, and Rwanda.
Knowing that affordability is one of the primary barriers to Internet access and particular optimal use, the main objective of the focus groups was to obtain qualitative information that reflects the perceptions of female and male Internet users, new users, and non-Internet users from urban and rural locations about how people use the Internet.
A 2016 International Telecommunications Union report estimates that only about 25 percent of the population of Africa has access to the internet. Results of the research included the following findings:
In all the countries, across demographics, access to subsidized data did not result significantly in new users going online.
Use of subsidized data is just one of many strategies employed by users to manage costs in these four African countries.
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