Kenyan electronics consumers will be pleased to know that the multinational LG Electronics has set up an e-commerce site dedicated to serving them. That means, Kenyans can go online and buy their favorite LG electronics directly from the company without having to pass through middlemen (retailers).
No doubt, this move will improve assurance to the consumers that they are buying genuine products from the company. At a time when LG-branded counterfeits and other imitations from other companies are awash in the market.
The setting up of the LG online shop also increases competition in the local market scene. As already the e-commerce market is getting crowded with some of the noteworthy shops like Jumia and Kilimall set to defend their market share.
All these online shops will be seeking to wrestle each other for the growing market mainly formed by a fast-growing middle class and widespread adoption of smartphones and internet use.
The LG Online Shop Catalogue, Warranty, and Delivery
The LG shop will stock a broad range of electronics and home appliances like fridges, TVs, audio systems, microwaves, vacuum cleaners, and washing machines …read more