Kenya is a unique country; it has the tendency of jumping some few steps in the evolution ladder. While most developed countries evolved in this following steps; Letters > Morse Codes > Landline Telephones > Mobile Phones > Internet (e-commerce) > m-commerce, Kenya went from Letters > short-lived landlines > mobile phones > m-commerce.
This rapid evolution is not unique to Kenya alone, most countries in Africa seems to have followed the same trajectory. In Kenya, nine out of 10 internet users are on their mobile phones. As a business worth its salt in Kenya, you have to be mobile-first and mobile fast. Get your business site tweaked for viewing on mobile devices and incorporate mobile money payment options.
It is for that reason that payment options that have flourished in industrialized world play catch up to homegrown solutions such as the mobile money payment solution M-Pesa. Not even global heavyweights like Visa and MasterCard seem to be a competition to reckon with for M-Pesa.
Visa has now decided to rethink its approach to conquering the Kenya market and thus has partnered with Direct Pay …read more