In a move described by experts as a bold move to boost its iTunes revenues, Apple is said to be currently lobbying with Hollywood studios stakeholders to have new movies available on iTunes as soon as two weeks from their debut.
Indeed, Time Warner Inc.’s Warner Bros. 21st Century Fox Inc., and Comcast Corp’s Universal Pictures have been quoted by a section of the media having said they are looking into ways they can avail new movies to home theaters as soon as possible at high prices. Apparently, Apple move resonates well with some studio executives who have been pushing to have new movies available to home theaters two weeks after their debuts.
Such executives are said to be rooting for the iTunes – Hollywood studios deal that could see new movies available to home theaters just two weeks after their debut. However, the executives expressed their opinion under anonymity, since the matter is still in early stages of discussion and they would not like to be identified with revealing private discussions.
There is no doubt iTunes is getting the heat from the increasing Video on Demand (VoD) …read more