S&T Media, a Nigeria-based advertisement company that runs AdPump, a digital network running ads targeting consumers going to refuel at the gas stations in Nigeria has secured $1 million seed funding from EchoVC Partners.
These funds will go towards expanding S&T Media network and offering across Nigeria as well as up the ante on their current markets and acquire new hardware and staff.
“Since inception we wanted to create platforms that can give brands the location-based reach they crave in a more efficient and targeted manner,” said Tolu Roberts, S&T Media co-founder.
“Securing institutional funding with the right investor has allowed us to accelerate that vision, as we rapidly develop and install platforms that connect brands with digitally-captivated consumers.”
Currently, AdPump has about 160 screens installed in about 17 gas stations around Lagos. It also has secured exclusive distribution deals with some Nigerian gas station companies like Total Plc, Oando Plc, and Forte Oil that account for a total of 1,000 stations countrywide.