November 5, 2015 IBOMLLC Team

Only 1% Cards Used For Online Shopping: Jumia Kenya Report

Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

Only 1% of over 80,000 shoppers sampled in the 3rd quarter of this year used card to pay for products they purchased online, 27 percent preferred to pay via mobile money transfer before or after delivery while a whopping 72 percent preferred to pay in cash on delivery, an internal survey released by Jumia, Kenya’s leading online retailer has revealed.

If the survey is anything to go by, What are Kenyans really using the total 14,707,736 cards 238,935 ATM Cards, 1,687,005 prepaid cards, 853 charge cards, 254,116 credit cards and 12,526,827 debit cards registered according to data from The Central Bank of Kenya for? Is the survey a reflection of the sad state of offline plastic money usage in Kenya? Or is it just online?

Parinaz Firozi, MD, Jumia Kenya who was part of the survey team commented, “The low numbers are forgivable since most consumers were skeptical at first over online shopping forcing e-commerce companies to push for pay on delivery. Jumia for example allows customers to order multiple fashion products and only pay for the one they like.”

Firozi further stressed that full adoption …read more

Read more here:: Only 1% Cards Used For Online Shopping: Jumia Kenya Report



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