One of the world’s leading telecommunication operators Orange has announced the adoption of the Orange brand by its Egyptian subsidiary Mobinil. This move makes Mobinil the latest Orange Group subsidiary to adopt the Orange brand.
The Egyptian market makes up Orange Group’s largest operations in terms of customer numbers (33.4 million customers as at the end of Dec 2015) and contributes more than 27% of the total revenue the telecom gets from the Middle East and African market.
Stéphane Richard, Chairman and Chief Executive Officer for Orange, commented: “Egypt is a vibrant market and we are delighted to bring the Orange brand to this important market on this momentous day in our history. Today Orange is a mobile operator in Egypt, but we want to be much more than that in the future. We want to be a true digital player and help the Egyptian economy and its people to draw the benefits of the digital age.”
Yves Gauthier, Chief Executive Officer, …read more
Read more here:: Orange Group’s Egypt Subsidiary Mobinil Adopts The Orange Brand