With over 1.6 million customers at the end of February 2017, Orange Liberia is the leading mobile operator in Liberia in terms of customers
Orange, one of the world’s leading telecommunications operators, announces today the launch of its brand in Liberia. As from today, Cellcom Liberia becomes Orange Liberia. The acquisition of the Liberian operator Cellcom was finalized by Orange, through its subsidiary Orange Côte d’Ivoire, on 6 April 2016, allowing the Group to reinforce its presence in West Africa.
In line with its Essentials2020 strategic plan, Orange has built up a considerable presence in this region, which offers strong growth potential and is a strategic priority for the Group’s development.
Following this rebranding, Orange Liberia will join one of the world’s most powerful brands and stands to benefit from being part of a large international group. Orange will provide its marketing expertise and world-class technical capability to further strengthen the operator’s established network and enhance customer service in Liberia.
With over 1.6 million customers at the end of February 2017, Orange Liberia is the leading mobile operator in Liberia …read more