Orange today announced it has entered into a firm agreement with Cellcom Telecommunications Ltd.
Orange today announced it has entered into a firm agreement with Cellcom Telecommunications Ltd. to acquire, through its subsidiary Orange Côte d’Ivoire, 100% of Cellcom’s Liberia subsidiary, the leading mobile operator in Liberia, with the strongest market commercial momentum.
Orange will provide its marketing expertise and world-class technical capacity to further strengthen the network operator, enhance services to consumers and contribute to the economic growth of Liberia. Cellcom’s founders and employees will remain involved in the business to ensure a smooth integration, support performance and continue long-standing relations with the Government of Liberia.
This acquisition is part of the international development strategy of Orange, which aims to accelerate its growth by entering new emerging markets with high potential. This will enable Orange to strengthen its positions in Africa, which is a strategic priority for the Group.
Liberia is a country of over 4.3 million inhabitants, with a mobile penetration rate of 66%, lower that in many neighboring countries. With a national mobile license and its significant market share in the country in number of …read more
Read more here:: Orange will acquire 100% of the mobile operator Cellcom Liberia