We are fast drawing to the end of the year. A time when consumer goods brands go all out to get your attention and convince you to buy their products during the festive season. Sony and Microsoft have been at each other’s throat throughout the year, trying to get you glued pressing buttons all-day every day on their gaming console.
Not only did the two companies produce the best flagship console for the year, but they are also spending unprecedented amounts in TV ads to get you to notice them. Video games ads made up to 60% of the October TV ads spending. That according to a partnership between GamesBeat and iSpot.tv.
Through the partnership, iSpot.tv that measures TV ads in real-time tabulating the attention they get and the conversion rates. It does so by monitoring at least seven million smart TVs and gives monthly reports on how video games brands are spending. Based on the stats received and analyzed from the joint survey, the following are the top five gaming brands that spent the most in October in the United States.
Gaming ads went up to $102.3 …read more