“As the physical and digital worlds continue to merge, it is becoming clear that as a retailer it is all about that providing the consumer with that consistent brand experience to strengthen that relationship and help them in their path to purchase”.
This was the consistent messaging at the recent World Retail congress in Rome. Retail is possibly one of the only sectors where physical and digital services go hand in hand. While the old world of traditionally retail is based on in store and catalogue based promotions, and above the line advertising, there is also the expectation that today’s digital world can also be integrated where the connected consumer can perform tasks (should they wish) such as online price comparisons and online shopping thus presents opportunities to make our lives easier.
Africa as a mobile first continent already has the consumer engaging on the mobile platform, making mobile commerce an opportunity for traditional retailers to leverage on. However despite this opportunity, in comparison to Europe and the U.S, the African markets are still on the back foot of global developments in the retail scene regarding leveraging …read more
Read more here:: Retail Leading The Pack In Digital Transformation