Ringier Africa portfolio so far has been limited to publishing and digital marketing in Nigeria. However, with the company’s acquisition of one of Nigeria’s leading e-commerce platforms DealDey, Ringier has made its Silvertree’s first entrance into the e-commerce space in Nigeria.
Ringier Africa Deals Group, a newly-founded joint venture between Swiss Ringier Africa AG and South African Silvertree Internet Holdings (Pty) Ltd. In March 23rd, Ringier announced it has acquired one of Nigeria’s biggest online marketplaces, DealDey.
This acquisition represents Ringier Africa’s portfolio expansion beyond just publishing and digital marketing in Nigeria and the Silvertree’s first e-commerce investment in the country. It sees the two companies invest significantly in Nigeria’s fast-growing multi-billion dollar e-commerce sector as part of their partnership in the Ringier Africa Deals Group.
DealDey, the online deals e-commerce platform, was launched in 2011 by serial entrepreneur Simdul Shagaya together with Investment AB Kinnevik. With over 1 million users, 15,000 active merchants and 20,000 verified listed businesses, DealDey is the largest online deals business in the region. In addition to its core platform, DealDey today also comprises of the couponing platform <a target="_blank" …read more