Safaricom is a pioneer in the mobile money space worldwide, and even though the FinTech space has grown tenfold, M-Pesa users still have to rely on the native SIM-card application to use the service.
Unlike Line, WeChat and Facebook Messenger where a user can send/receive money from the same platform, they are having a conversation. M-Pesa requires the user to leave the platform they are chatting and open a separate SIM card toolkit application to effect the payment.
With Bonga, you can now pay as you chat
Safaricom is reportedly working on a new social messaging application Bonga, which will natively integrate M-Pesa payment service. Bonga is a Swahili word for chat, and should Safaricom launch it; we could see up to 28 million users chat and in that very same platform send and receive money via M-Pesa.
“It’s one thing to share information with somebody, it’s another thing to make a payment, to send money to somebody. We want to use this platform to make it much easier… for people to engage,” said Kamal Bhattachary, the chief innovation officer at the telecom.
Bonga becomes the first product to be …read more