March 17, 2016 IBOMLLC Team

Sage Looks Beyond Fear Tactics When Selling Cutting Edge Cloud Solutions To SMEs

Sage Looks Beyond Fear Tactics When Selling Cutting Edge Cloud Solutions To SMEs

Innov8tiv
Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

More often than not, vendors offering cloud based solutions use fear tactics to push SMEs into moving away from using legacy software and adapt the latest cutting-edge in the offering.

With the right kind of advertising campaigns, vendors can create a false sense of insecurity and offer a better alternative to users as the solution to the pending danger. In a statement to newsrooms, Steven Cohen, Head of Sage One International (Africa, Middle East, Asia and Brazil), talks about how cloud solutions vendors use fear to dupe SMEs into buying their latest products in the offering.

>>Soundbite by Steven Cohen<<

Companies like Sage maintain a range of platforms – cloud, server and desktop – based on technologies ranging from legacy to cutting-edge.

It’s good practice to support customers using your older software as best you can. Even with vendors trying to frighten them into buying new software, many businesses know that these security risks are reasonably small once you quantify them.

Those that are concerned should remember Chief Vitalstatistix in the Asterix comic books who worried the sky may fall on his head. Of …read more

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