The camera company has come to your desktop. No, not the Kodak, or any of the DSLR companies. I am talking about Snapchat, the social networking platform that calls itself the camera company. It has brought its ‘fancy camera’ as Snap Camera to Windows and Mac desktop, and it is integrated with other social networking apps such as YouTube, Twitch, Zoom, and Skype.
With Snap Camera running on your desktop, you will be able to put up Snapchat filters – the lenses, in the Snap speak – all the while streaming online. Now think of all the fun filters you could have on while streaming a game like Fortnite or even synchronizing with your co-workers on the Q3 bottom lines via video conferencing.
For Snapchat, the move to the desktop levels the playing field given other competing social networks such as Facebook and Twitter have a huge presence on both desktop and mobile. All along, Snapchat biggest presence has so far been on mobile. And for the record most of the fancy augmented reality filters and Stories seen on both Facebook and WhatsApp, most were copy-pasted off …read more