Snapchat Inc., the company behind the popular picture and video sharing social network, has rebranded to Snap Inc. The name change comes against the backdrop of the company’s release of its first hardware, spectacles.
As the company now has more offering other than just the social network app SnapChat. The name change is supposed to reflect the company as one that provides more services beyond just a chatting platform. The messaging app, Snapchat will continue being called as such, it is only the name of the company that changes to Snap Inc from Snapchat Inc.
“When we were just getting started it made sense to make our company Snapchat Inc., because Snapchat was our only product!” said Evan Spiegel, co-founder, and CEO of Snapchat Inc. “Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product, but doesn’t lose the familiarity and fun of our team and brand.”
About the Snap Inc Spectacles
This is the company’s first hardware release and one that prompted the name change. It is a pair of sunglasses but unlike your typical shades, it comes with …read more