Deployed in Ivory Coast and Senegal, YUP already has more than 30,000 open wallets and nearly 600 agents.
Launch complete in Ivory Coast and Senegal
Launch planned by the end of 2017 in Ghana and in Cameroon, Burkina Faso, Togo and Guinea in 2018
Target: to open one million wallets in the next three years, to double Societe Generale’s individual customer base in sub-Saharan Africa and create a network of 8000 agents to serve their users
What is YUP?
YUP is a mobile money solution for accessing a full range of transactional and financial services even without a bank account.
Based on an Agency Banking model, i.e. a network of third-party agents with whom the bank has formed partnerships (service stations, distribution trade, etc.), YUP is accessible via an expanded network of distributors equipped with adapted terminals and, of course, via the mobile banking app of Societe Generale’s different banks throughout Africa. With YUP, Societe Generale is widely available, local, and easy to use, to meet the needs of customers who have, until now, not been offered or have access to many banking solutions.