South Africa holds the bragging rights for having the first mobile messenger in the entire world, Mxit. The app was launched back in 2005 and marked the start of empowering millennial with the ability to communicate with each other through one of the most cost-effective ways at the time.
Mxit has been in operation for close to 10 years now, but it has been anything from a smooth ride. Within the last three years, the social network has carried out quite an extensive commercial innovation and marketing in a bid to increase its popularity. It can be said the social network managed to establish a considerable users’ base in markets such as Nigeria, South Africa and India.
However, the competition from other bigger social networks, which are also offshore social networks gave Mxit a fierce run for its money. These social networks include Facebook, Twitter, and WhatsApp among others
Mxit has decided to donate all its IP and technology assets to The Reach Trust (an independent Public Benefit Organization that was initially formed to improve people’s lives through the Mxit platform).
Francois Swart, the outgoing CEO at Mxit, said …read more
Read more here:: South Africa’s Social Network Mxit Is Out Of Business