The proliferation of smartphones and the dropping of mobile data across Africa is creating a market for video-on-demand (VoD) services. That probably why the U.S.-based Netflix extended its services to many countries across Africa. It has also kick-started the sprouting of VoD services from Africa like ShowMax in South Africa.
Albeit having less coverage outside South Africa, ShowMax has rolled out in 65 countries including Nigeria and Kenya. A move that puts ShowMax up against streaming giants like Netflix. Nonetheless, ShowMax is taking a new approach in entering the new markets. A move that thinks about and proposes solutions to problems users face in consuming streaming content.
Yes, internet devices and connection have significantly fallen over the years across Kenya and across Africa. However, it is still beyond the reach of a lot of the consumers for the market to be consistent long-term consumers of the streamed content.
As ShowMax announced its official rolls out in Kenya – earlier it was on a pilot program open to just a few users in Kenya – it also announced that it is currently in talk with the leading telecom Safaricom. …read more