Retailers should optimize supply chains to ensure customer satisfaction this festive season – DHL
The e-commerce shopping experience is increasingly becoming a popular option for consumers during the festive season. Retailers therefore need to pay careful attention to their supply chains during this period, as operations and delivery are key to client satisfaction, maximizing brand exposure and increasing revenue.
Oliver Facey, Vice President of Operations for DHL Express Sub Saharan Africa points to the 2015 Benchmark report series: Ecommerce Holiday Trends(1), which shows that November and December drive 30% more e-commerce revenue than non-holiday months. “This surge highlights the impact of holiday season spending habits and why retailers need to optimize their service levels should they want to capitalize on consumers’ increased spending power over this period.”
Facey says that while Africa’s e-commerce industry is still relatively small in comparison to more mature markets, it continues to grow steadily each year, especially in light of consumers having increased access to the internet via mobile technology and a fast growing middle class. A McKinsey & Company report(2) revealed that by 2025, e-commerce could account for 10% …read more