On Wednesday last week, Africa Internet Group (AIG) rebranded to Jumia. The company now operates under the brand name Jumia – ‘Expanding your horizons.’ From a singular Jumia ecosystem, customers will get access to all of AIG’s (now known as Jumia) platforms.
In many ways, when a company rebrands, there’s bound to be a new phase of PR campaign that may involve dealing with both internal and external communication, to make sure that all involved stakeholders are speaking the same language and moving at the same pace. While the staff members form the major fraction of brand advocates, there still is the media, partners, investors and other publics that will require well-crafted updates through the process. PR comes in handy, beyond organizing launch event, to making sure all involved parties are in tune with all the activities. Here is a timely list of major roles of PR as outlined by the PR team at Jovago.com, currently rebranding to JUMIA TRAVEL.
Gaining Customer’s Interest
Well defined PR strategy has the ability to combine elements of both persuasion and advertisement without sounding like a hard sale …read more