Markets and customer trends have been evolving consistently for the last few years, and as a result marketing techniques have changed dramatically. As a result, people have started to question the relevance of Influencer Marketing, a marketing strategy in which companies target and promote their items by focusing on people who have a positive influence over potential buyers. If we take a deeper look, we come to know that influencer marketing is up and thriving. It has just changed its form. Social media remains the focal point of influencer marketing. Why? Because about 2 billion users use Facebook daily. Over 500 million users log into Instagram and check out their feeds daily. Marketers go where users are. And social media is where influencers are too.
Fashion Nova’s Dramatic Success Due to Influencer Marketing
Fashion Nova is the living example of how influencer market can take up businesses within months. Fashion Nova was started by Richard Saghian, whose plan was to totally rely on social media for marketing and advertisements. No TV, not billboards. Within 18 months, Fashion Nova’s revenue skyrocketed to $400 million. The company that …read more