July 16, 2015 IBOMLLC Team

The Impact Of Social Media On M-Commerce

Social Media

Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

Nigeria, Africa’s biggest and 26th largest economy in the world is experiencing a boost in online businesses due to the massive surge in m-commerce. Online shopping community Kaymu.com.ng has witnessed a direct impact on its sales via social media.

According to Evangeline Wiles, Managing Director of Kaymu, “With more people spending time on social media via their mobile phones, Kaymu is able to reach and engage new and existing buyers all over the country”.

The rise in mobile phone traffic to online stores is incited by the overall trend of social media becoming a major marketing channel for brands. In a survey released by the founder of Shopify, Tobe Lutke, Facebook accounted for less than 5% of traffic to ecommerce sites on their personal computers, that number jumps to 7% when looking at mobile phones in the United States of America.

In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for …read more

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