Zuku, a subsidiary of the Wananchi Group Kenya has for long reigned at the market leader for fixed internet service provider in Kenya. However, in recent years, that position is under serious threat as new companies enter the market, including Safaricom Home fibre.
As a matter of fact, in recent years, competition in the fixed internet provider market has been so stiff, that Zuku as the market leader is ceding some grounds. Much of it is caused by tough competition from Safaricom fiber fixed internet service; which entered the market quite recently when compared to Zuku.
Most recent data by the Communications Authority of Kenya (CA) shows the market share held by Wananchi Group fell to 30.4% in June, down from 34.4% in March this year. Though the company still holds the title as the market leader, with at least 112,155 subscribers.
On the other hand, Safaricom’s market share for the fixed internet business grew to 21.2% in June, up from 19.4% in the last quarter. Much of this growth is attributed to an aggressive marketing campaign by Safaricom, whose subscribers number totals 78,104.
In third place is the …read more