Facebook is the most-used social media app. Facebook’s monthly active users have reached almost $2 billion, which means that over 30% of the world population uses Facebook. This shows a massive opportunity for your business and personal brand. But most of the beginners opt the easy way out: paying Facebook money to get likes and followers. While this approach may appear useful in the short term, it’s almost a consensus that non-organic reach and paying for likes result in lack of engagement and almost zero business conversion in the long term.
How to Get Organic Likes and Reach on Facebook Without Paying a Dime
You must keep in mind Facebook’s news feed algorithm, which decides which posts a user would see on their timeline.
News Feed Visibility: C*P*T*R
C= Creator (Who is the Creator, Page; the Identity of the creator of the post)
P: Posts’ performance (The performance of the post among other users’ news feeds. Likes, comment and views the post is getting)
T= Type of Post (Whether It’s an image-based post, video, text or a combination of these)
R= Recency of the Post based on Time
It Will Take Time
If you …read more