January 24, 2016 IBOMLLC Team

The Power of Social Media in Kenya’s Travel Industry

Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

Social media is the greatest marketing tool of modern times. Only in 2014, over 100 million Africans were using Facebook; 4.5 million of them were Kenyans. This number jumped to 120 million in 2015. In an era of mobile devices, we access Internet basically anytime and anywhere. It is not a big surprise then, that over 80% of social media users, access them on their mobile devices.

Although Facebook has been recognized as one of the top social media channels, we should not forget about other, equally significant ones. Especially in a travel and hospitality industry, visual content plays a major role. People like seeing the places they are going to. They like knowing how the hotel looks like from different viewpoints. They like beautiful and esthetic photos and videos. It strongly affects their decisions on whether or not to use your services.

It is important to keep in mind that running a travel company or a hotel goes far beyond posting beautiful content only. Firstly, it means building your credibility and presenting yourself as a professional as a businessman or a business woman. This factor very …read more

Read more here:: The Power of Social Media in Kenya’s Travel Industry



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