The Role of E-Commerce in the Kenyan Hotel Industry
A report by World Travel Market predicts mobile channel is expected to account for 30% of online travel value sales by 2017. At the same time, United Nations World Tourism Organization places e-tourism at a global 59%. Both reports evidently point to a shift in the hotel industry, a main player in the tourism industry. It’s important for local industry players to take the hint and embrace e-commerce.
Second only to the country’s natural resources, the hotel industry is integral to the booming tourism industry. Tourism is a significant factor in the global economy, responsible for 10% of the world’s GDP. The industry also accounts for 30% of service …read more
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