According to a market survey report tabled by the International Data Corporation (IDC) on March 12, 2018. The smartphone market in Africa experienced a quarter-on-quarter (QoQ) decline of 6.4%.
IDC is an internationally renowned technology research and consulting firm. Its Quarterly Mobile Phone Tracker, which can be said to be authoritative, shows that smartphone shipments to Africa were down to 20.3 million units for the Q1.
Taking a look at it from a Year-on-Year (YoY) perspective, smartphone shipments to Africa experienced an 18% drop. It is important to note that from a YoY point of view, data from the Q4 of 2017 does not extend into the quarter in this review. Q4 traditionally experience a lot of activities thanks to the Christmas and end of year shopping.
IDC report further breaks down the analysis into smartphone and feature phones. Under the feature phones category, the shipment totaled 33.4 million units, representing a 3.1% QoQ increase; feature phone shipment was down in the previous quarter. YoY on feature phone was also up by 9.9%.
Feature phones continue to be the most popular type of phone shipments to Africa. That is …read more
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