Right now, when you go to Facebook News Feeds, you will get updates from your friends, Facebook Groups, and Facebook Pages. The platform is rife with information overload, and more often than not, it is information from news outlets like a TV station, a media house, a blog site or something like that.
Well, that could soon be a thing of the past as Facebook is testing split News Feeds; one that features posts exclusively from your friends and one that has everyone else. Facebook is testing this feature for a select number of users in Sri Lanka, Bolivia, Serbia, Cambodia, Guatemala, Bolivia, Serbia, and Slovakia.
At the present moment, Facebook is stressing that it doesn’t have plans to roll out the dual News Feed globally. That decision could very well be informed by the fact that where the Facebook is testing the feature, Companies’ Facebook Pages have reported up to 60% to 80% drop in engagement.
CrowdTangle, an analytics company, surveyed users’ engagement with companies’ pages in countries where the split News Feed is being tested. CrowdTangle found out that there has been …read more