In a world where everyone has an opinion, how do you know whom to trust? Review sites like Yelp, Foursquare, and Trip Advisor have built their business models on trying to validate this process. And while it serves some industries well, some believe they fall short with others. The person that searches Yelp for a date-night restaurant, may not default to the site when looking for a hairdresser, when new in town. This was Dr. Tausha Robertson’s dilemma. So like any true serial entrepreneur, she sought to create a solution to her problem. From that lightbulb moment, Primpii was born and has had its share of supporters ever since. Innov8tiv Magazine had an opportunity to connect with Primpii’s co-founder, after recently winning a Top Innovator Award at SXSW Interactive, where she shared her thoughts about being a first-time app developer, the beauty tech industry, and what’s in store for Primpii.