September 24, 2018 IBOMLLC Team

Todara – the Nigeria-based startup has its Online Bookstore now Live

Innov8tiv
Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

Todara has now an online marketplace where consumers can go to buy and sell books and other education-related contents. The e-commerce platform went live in June, this year.

Todara is a Nigerian startup that allows vendors to list their products online, giving them access to consumers from across Nigeria. The online marketplace has features that make it easy for the shoppers to search and find what they are looking for. These features include a search box, where a buyer can input the name of a given book or topic. Once a consumer has made a selection, they can check out and make payment digitally. The product purchased will then be shipped to the consumer.

Todara was officially launched in 2017 as a general e-commerce store, but the team behind it quickly realized that model was not working, as already there were too many online stores in Nigeria; big ones including Konga and Jumia. Therefore, they decided to re-launch the platform a second time, but this time focusing on a specific niche.

Our focus on the book business will allow us to build trust with customers and at the …read more

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