It is becoming increasingly difficult to keep users engaged and interest in this world where the majority have a varying degree of Attention Deficiency Disorder (ADD). People no longer have the patience or interest to read through strings of texts. To keep users engaged, social media have had to come up with various multimedia ways to entice users; first, it was pictures, but the ultimate tool is proving to be videos.
No wonder Facebook with all its portfolio (Messenger, Instagram, WhatsApp, and Facebook itself) is hell bent to port as many videos as possible to its platform. Mostly to topple the industry’s veterans like YouTube.
But Twitter too is well on its way to give the two a good run for their money. Twitter has been in the past one year signing up streaming deals with various sporting leagues and associations as possible. Such as the $10 million deal it sealed with the U.S. National Football League.