June 13, 2015 IBOMLLC Team

Visa believes in the power and reach of Mobile Applications, to tap in to the Large Population of Smartphone Users

Visa believes in the power and reach of Mobile Applications, to tap in to the Large Population of Smartphone Users

Innov8tiv
Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

The Visa Global Travel Intentions Study 2015 shows that travellers are more digital-savvy than ever before

78% of global travellers are using digital information while planning their trips; 66% resorting to digital sources for travel tips at the destination

Visa, a global payments technology company, today announced the launch of NotATourist, an innovative, full-fledged regional campaign aimed at driving international tourism during holidays, and making the summer holidays of cardholders rewarding. Running in key Middle East and African markets including, Ivory Coast, Cameroon, Democratic Republic of Congo (DRC) and Senegal until 31 August, 2015, the campaign provides cardholders with real and rich destination related information to help plan their travel as well as access to Visa’s global merchant offers and exclusive promotions.

The NotATourist campaign is designed to inspire travel beyond the regular tourist sites to savour truly local experiences that are the essence of making a destination unique. For some, a walk in a local African market might be equivalent to a stride in the Champs-Élysées and others might find a ride on an elephant as comfortable as riding the London Bus. As travellers …read more

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