It is that time of the year again when the whole world stops to recognize women and their contribution towards the advancement of humanity and the world as a whole. Then again women are the source of humanity, but that a topic for another platform.
Even if you had not known about it, a glance at your timeline must have made you know it is International Women’s Day today or as it is trending; #IWD or #InternationalWomensDay. Many posts are being made online, some are moving tributes, others political stances, and others simply cracking jokes.
However, brands are perhaps the most careful how they post tributes to this great day for acknowledging women folks. UK telecom Vodafone, in particular, has stood out by running two online campaigns in celebration of International Women’s Day.
One campaign, dubbed Connect, is running internationally while another, ReConnect, is running with the UK. Both of these campaigns highlight the struggles women face, their triumph and everything else in between. Vodafone as a brand is putting itself out there as a staunch supporter of bridging the gender gap worldwide by …read more