Amazon should be somewhat worried, now that its arch rival (albeit less technologically advanced) Walmart has teamed up with search giant Google to launch voice-enabled shopping.
This service will be live in the U.S. starting next month. Shoppers will be able to do their shopping at Walmart via voice commands on the Google Assistant platform on their smartphone or home devices. Already, that is what Amazon offers its customers via the AI digital assistant Alexa.
Marc Lore, Head of E-Commerce at Walmart in a blog post wrote that the retailer is planning on rolling out the voice-activated shopping across all its 4,700 stores and “create customer experience that don’t currently exist within voice shopping anywhere else.”
Brick-and-Mortar retailers pushing back
For years, Amazon has been disrupting the retail market by availing its merchandise online and at lower prices; with the option of free delivery. Brick-and-mortar retailers still relying on the traditional ways of doing business have virtually lost relevance.
Amazon has forced most traditional brick-and-mortar retailers also to seek online platforms to offer customers the convenience of online shopping. Google Express comes as a first choice for online platform for …read more
Read more here:: Walmart and Google team up to launch voice-enabled shopping