Since WhatsApp announced it is dropping its $0.99 annual subscription fee for users, in favour of a free end-user platform and a premium platform for businesses. We have been waiting to see how the WhatsApp Business app will look like.
Well, the Facebook-owned instant messaging app has officially rolled out the WhatsApp Business app is select markets around the world. These markets including the U.S., U.K., Mexico, Italy, and Indonesia, as the WhatsApp Business plans for a worldwide rollout soon.
With the drop of $0.99 subscription for end users, WhatsApp plans to monetize its platform by enabling businesses and brands to reach their customers at a premium. The fact that the conventional WhatsApp app now has over a billion users worldwide makes it one of the most promising platform for businesses and brands to reach out to customers.
The WhatsApp Business app is currently only available for Android devices; iOS set to follow soon. The platform aims at enabling businesses to communicate with customers effectively. The platform essentially works like a Facebook Page while reaching out to customers.
The company had begun verifying business accounts ahead …read more