It’s been a year since WhatsApp launched a standalone app designed for small businesses to interact with their customers. Dubbed WhatsApp Business, the app is reported to now boast of at least five million business users.
Now, the Facebook-own instant messaging app is adding more features that will enable businesses to better interact with their customers. These new features have been available on mobile, and the company is simply now porting them to the desktop and web app versions of WhatsApp. These new features are:
A new tool to organize and filter charts.
A new tool that quickly replies to customer’ inquiries
The new Quick Replies tool, as it is called, enables businesses to respond to the most common customers’ queries with pre-written replies. It is more or less like what Facebook has on its Messenger service called Saved Replies that enabled businesses to respond to messages sent by customers on their Facebook Pages.
A customer reaching out to a business via WhatsApp can trigger the quick replies by clicking the ‘/’ button on their keyboard. The Quick Replies feature joins other boatloads of features designed for WhatsApp Business …read more