Soon, there will be no major difference between high-end smartphone, and entry-level smartphone. All thanks to the slimmed down version of Google’s mobile OS, Android Go. Guess where entry-level smartphones are popular; well, the developing countries.
Then, do you remember how Google has been singing all along that the next 500 million users will come from countries such as India (developing nations)? Well, with Android Go, Google is actually putting that fact into motion to becoming a reality. To Google, the huge number of potential users living in developing countries present a big growth opportunity.
Just so you know how serious Google takes the developing countries market, the company has a dedicated Next Billion Users team tasked with developing products and services just for the Indian market. The team is being led by Caesaer Sengupta, and has so far produced solutions like Tez, a payment services operating as a minimalist app that connects the user(s) to government’s UPI interface to facilitate seamless banking. The team is also behind Files Go, a lightweight application that helps users manage files stored on their phones, locate the best free public …read more