There is a new breed of customers in town; they are young, busy, techno savvy, have the latest smartphone or tablet and belong to the ballooning middle class. They are customers with disposable income to spend BUT will spend it on their own terms, from their comfort, at their convenience.
According to communications Authority of Kenya quarterly sector statistics report Q3 2014/2015. The number of internet users stands at 29 million. Internet subscriptions stand at 18.8 million while mobile subscriptions dominate at 18.6 million bringing to 99 percent the number of Kenyans browsing the web via smartphones and to 72.7 percent the number of people with access to internet in Kenya.
Looking at these numbers, it’s easy to decipher that the catalyst to this breed of customers that prefers to shop online is the internet. This breed wants to buy a product but won’t go downtown to compare prices between physical stores. If anything, they don’t have the time and if they won’t find your products and services online, they will buy from you competitor.
The potential of e-commerce in Kenya
Due to this increasing shift in …read more
Read more here:: Why Kenyan Retailers MUST embrace e-commerce or become redundant