Software company Opera and non-profit Worldreader joined hands in a study to observe internet consumption pattern in Africa between men and women aged between 14 and 44 years old. The findings of the survey, conducted in May 2017 across Kenya, Nigeria, and South Africa with some 1,500 participants (both men and women) are as follows:
Compared to men, women in Africa use the internet more to empower themselves and get some entertainment. The study also established that women are just as much tech savvy as their male counterpart. That is as far as browsing the internet on a mobile device goes.
The women surveyed in Kenya and Nigeria said they access the internet via mobile browsers at an average of eight times per day. The study also established that women purchase a bigger data bundle than their male counterpart.
In Kenya, almost half of the female correspondents that took part in the survey say the spent more than Ksh. 1,000 ($9.62) to purchase mobile data plan. Only a third of the male correspondent stated that they do buy mobile data plan of that amount. In …read more