Rugby seamlessly replacing worldrugby.org
World Rugby unions and regions can avail of exclusive first-chance period
Revenue opportunity for unions who choose to join the revolution
Domain secured to protect and promote the global rugby community
Commercial entities will have access to the domain
World Rugby has made history by launching the .rugby internet domain name, kicking-off a digital revolution that will deliver multiple promotional benefits to the global rugby community.
World Rugby’s website has become www.world.rugby and all of the international federation’s digital properties, including email addresses, are being seamlessly transitioned as part of a phased major digital re-brand.
With competition for a share of the youth audience in the digital space, .rugby is a major digital pillar of World Rugby’s fan-engagement strategy, supporting the visibility, accessibility and engagement of a sport that has 9.1 million players and 338 million fans worldwide.
From today, unions and regions are invited to join the revolution within an exclusive first-chance period.
World Rugby obtained the .rugby domain with a view to:
Accelerate the promotion of rugby and stakeholder brands in a safe, secure and controlled environment
Promote the sport and unify …read more